B2S, under Central Retail, has partnered with leading publishers to launch a major campaign titled "B2S Book Curated for You," aimed at building a strong community of book lovers. The initiative positions B2S as Thailand's first fully integrated lifestyle bookstore. The company expects book sales to grow by 6-10% in 2026, driven largely by Gen Z readers. B2S is strengthening collaborations with top publishers while enhancing its role as a comprehensive bookstore serving all generations. Its
Thailand's first Club Med Exclusive Collection resort confirmed for Koh Samui
—
Club Med partners with Central Group Capital to bring a new standard of al...
Central Samui Partners with Public and Private Sectors to Launch 'Central Samui Neon Run 2026'
—
Reinforcing a World-Class Night Running Experience and El...
KTC Expands into Lifestyle Retail, Taps 'Affordable Happiness' Trend to Reach Young Consumers
—
Krungthai Card Public Company Limited (KTC) is expanding b...
Boots Launches "Thais Support Thais with Boots" Campaign, by Offering Over 1,000 Quality Products at Great Value Prices
—
Bangkok Boots Retail (Thailand) ...
Central Group Marks 15 Years of European Expansion with New Flagship Launches and Strategic Leadership Appointments
—
Central Group, a leading retail, sho...
TAYUTO Enters Thailand's Premium Udon Market with First Overseas Branch at CentralWorld
—
TAYUTO Enters Thailand's Premium Udon Market with First Overseas...
All-Time High: 15 Million Join Central's Songkran Nationwide, Powering Thailand's Global Festival Landmarks
—
Central shopping centres, operated by Centra...
EGG Digital and Lotus's Pioneer Retail Data Narratives, Transforming CRM into Personalized Customer Experiences
—
EGG Digital has partnered with Lotus's t...
centralwOrld reaffirms its position as a world-class Songkran landmark with the grand celebration "Songkran Culturtainment 2026."
—
Blending the charm of ...
Central Pattana Announces $3 Billion Investment to Expand Mixed-Use Developments Across Thailand
—
Central Pattana Plc, Thailand's largest retail-led real...
Thailand Unveils 'World's Biggest Songkran Festival,' Positioning Central Pattana as a Year-Round Global Festival Destination
—
BANGKOK Thailand is set to...
Centara Hotels & Resorts and OR partner to Launch New Budget Hotel Brand
—
Strategic joint venture marks Centara's entry into the budget hotel segment...
Khao Chae Returns to Ventisi for the Songkran Season
—
As Songkran approaches and the city settles into the height of summer, Centara Grand at CentralWorl...
Central Pattana and RIHES, Chiang Mai University, launch "Share the Air" campaign to Tackle PM2.5
—
supporting 'Air Purifier Donations' for communities in...
UOB Thailand supports sustainable living from wardrobe to digital classroom
—
UOB Closet x Loopers initiative turns donated pre-loved clothing into digita...
HONG KONG ART TOY STORY Makes a Grand Comeback at Thailand Toy Expo 2026!
—
HONG KONG ART TOY STORY Makes a Grand Comeback at Thailand Toy Expo 2026! Bang...
A New Chapter for COCOA XO's Rooftop Chocolate Experience
—
COCOA XO at Centara Grand at CentralWorld presents a refreshed edition of its signature Chocol...